Creative strategist & UGC creator · Orlando, FL

Eddie Matias

UGC with a creative director’s eye.Scroll-stopping videos from someone who looks like your customer and thinks like your marketing team.

Work with meSee my work
Eddie Matias, full-length portrait
Based in
Orlando, FL
Age range
40+
Background
8 years leading brand and creative
Look
Hispanic, 6’0”, athletic, bearded, tattooed
Niches
Automotive · Tech · Home · Lifestyle · Fatherhood
Formats
9:16 video, ad variations, lifestyle photos

Work

Selected work. Every piece is built to perform, not just look good.

[AI app] screen demo

Demo

[Appliance] unboxing and setup

Unboxing

[Business tool] testimonial

Testimonial

[Grooming product] hook test

Hooks

[Home office gear] before/after

Demo

[Budget app] testimonial

Testimonial

[Bike or outdoor gear] in-use

Demo

[Dad product] day-in-the-life

Testimonial

What I make

Content built for paid social, not just posting.

Creative strategy

Concepts, scripts, and angles grounded in 8 years leading brand and creative. You get a strategist, not just a performer.

Short-form video

15, 30, and 60 second vertical videos, edited and ready for TikTok, Reels, and Shorts.

Ad variations for testing

Alternate hooks, CTAs, and cuts from one shoot, so your team finds the winner faster.

Screen demos

Screen recording with voiceover for apps, software, and AI tools.

Unboxing and setup

First impressions and setup, filmed in a real home.

Lifestyle photography and voiceover

Product and lifestyle stills plus voice-only reads, on their own or as add-ons.

Testimonials · Problem to solution · Before and after · Day in the life · Honest comparisons

Filmed in Orlando: home kitchen, living room, home office, car, delivery day, trails, and city streets.

Ways to work

Single projects

One video or a small batch for a launch, a campaign, or a creative test.

Monthly creative partnerships

A steady stream of fresh videos and variations for brands running paid social, planned together each month.

Usage and licensing

Paid ad rights scoped to your campaign, from 30 days to a full year.

Rates and packages shared once I know your goals.

Brands I’m a fit for

Built for brands selling to men 40+.

I represent men 40+: car guys, dads, tech-forward professionals, and side-business owners. I look like your customer. I’ve also spent 8 years on the other side of the table, deciding which creative runs.

  • Automotive and car careA car enthusiast who notices the details.
  • Consumer tech and smart home6 years as creative director for a national tech repair brand.
  • Software and AI appsI build real software with AI tools every week.
  • Home and appliancesI deliver and set up appliances for my rental business.
  • Fatherhood and family lifestyleTwo kids, a co-parenting calendar, and never enough time.
  • Small business toolsI run a side business: payments, texting, scheduling, delivery.
  • Personal finance and insuranceGetting my own money organized, and 2 years leading brand experience at a tech insurance company.
  • Grooming, fitness, and outdoorAthletic, bearded, and a mountain biker.

About

I’m Eddie. I spent 6 years as creative director at the largest tech repair franchise in the U.S., then 2 years as director of brand experience at a major technology insurance company. Today I work in tech and marketing for a growing restaurant brand, run a small appliance rental business on the side, and make UGC that brings that brand experience to every video.

A few years ago my life got a hard reset. I started over, got honest about my priorities, and started building something of my own. That’s the lens I bring to every product I film: does this actually make life easier for someone with limited time, a family, and possibly a budget? If it does, I’ll show you why. If it doesn’t, I’m not your guy.

I’m also a dad of two in Orlando, Florida, I design and build websites and apps, and I document how I build with AI on Build with Eddie*.

*Coming soon

Eddie Matias in a short-sleeve tee and sunglasses, sitting at an outdoor table

Working with me

  1. Send the brief.

    Your product, your goals, and any must-say points.

  2. Strategy first.

    I review your ads, audience, and goals, then pitch concepts and hooks before anything is filmed.

  3. I film and edit.

    Shot in a real home in Orlando, cut to your specs.

  4. Deliver and iterate.

    Files plus variations for testing. On partnerships, we use what performed to plan next month.

FAQ

Most UGC is shot to someone else’s script. I help shape the brief, pick the angle, and build variations to test, because I spent 8 years leading brand and creative for national companies.

Yes. Monthly creative partnerships are built for brands running paid social that need a steady stream of fresh content.

No. Brand UGC runs on your channels or in your ads. You’re paying for the content, not my audience.

Only if we agree to it. If I do, it’s clearly labeled as a paid partnership.

It depends on the project. We agree on a timeline and delivery dates up front, and they’re written into the contract.

For physical products, yes. For apps and software, I just need an account.

Every project is scoped to your goals, deliverables, and usage needs. Send your brief and I’ll put together options, from a single video to a monthly creative partnership.

Content featuring my kids, and anything I wouldn’t actually use.

Contact

Have a product that needs a real person behind it?

Send me your product, what you need (number of videos, formats, usage), and your timeline. I reply within 1 to 3 business days.